Man City insists that Haaland transfer never was a marketing decision

Added at:
another languages: uk ru

Manchester City chief exec Ferran Soriano commented on the signing of Erling Haaland.

Speaking to the Dr Football Podcast, Soriano said: "I have to say we are very excited, But I want to tell you honestly, that all the football additions or signing additions are taken through a football lens, not a marketing lens or celebrity lens.

"So we think Txiki Begiristain and Pep and the whole group, they think very carefully about the players that they need for the team and this is what they sign.

"In this case, it happens to be Haaland's profile, I think you're right that he's developed his profile as a superstar, but this is not the reason we signed him. We signed him because we think that he's going to score a lot of goals and he has the intelligence to adapt to our system. The system is very complex."

He continued: "If you see the intensity in the way that they discuss how they're going to play, it's very sophisticated. You need to be a very sophisticated player to be able to adapt to this, and we think Haaland will do. But I promise you it's a football decision. It's not a marketing or celebrity decision."

another languages: uk ru

NewsRSS - News - Terrikon

26 June

19:42
Como Complete Permanent €60m Deal for Nico Paz
14:47
Bayern Munich Complete €55m Signing of Nathaniel Brown
10:24
Three FIFA World Cup 2026 Knockout Ties Confirmed
08:38
Türkiye Snatch Dramatic Stoppage-Time Victory Over USA
08:17
Netherlands Cruise Past Tunisia
07:39
Japan and Sweden Share the Spoils to Secure Knockout Qualification
01:53
Nicolas Pepe Double Fires Ivory Coast into Knockout Stage
01:06
Ecuador Stun Germany to Reach Knockout Stage

25 June

09:28
2026 FIFA World Cup: Bosnia and Herzegovina Defy the Numbers to Beat Qatar
09:28
2026 FIFA World Cup: Switzerland Beat Canada to Secure Top Spot
09:10
2026 FIFA World Cup: Heavy Defeat Sends Czech Republic Crashing Out
08:36
2026 FIFA World Cup: Morocco Overcome Haiti
08:17
2026 FIFA World Cup: South Africa Edge Out South Korea
07:55
2026 FIFA World Cup: Brazil Cruise Past Scotland

24 June

08:38
Colombia Break Down DR Congo's Resistance to Secure Knockout Spot
08:14
Croatia Eliminate Panama with a Hard-Fought Victory
01:08
England Frustrated by Ghana's Defensive Masterclass

23 June

22:35
Cristiano Ronaldo Scores as Portugal Cruise Past Uzbekistan
09:41
Algeria Fight Back to Eliminate Jordan and Keep World Cup Hopes Alive
08:13
Haaland's Clinical Double Sends Norway Into Knockout Stage
04:00
Kylian Mbappe Scores as France Reach World Cup Knockout Stage

22 June

22:57
Record-breaking Messi guides clinical Argentina into World Cup knockout stages
20:50
Lionel Messi Becomes FIFA World Cup's All-Time Leading Goalscorer
09:21
2026 FIFA World Cup: Egypt Make History With Their First Win
08:13
Cape Verde Hold Uruguay and Continue Dream FIFA World Cup 2026 Run